Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace
Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.
BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.
Together our programs drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. Looking to the future, where new regulations and technologies bring new privacy challenges, BBB National Programs brings together stakeholders to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability.
To learn more about our work—and to join in the effort—please check out the programs, initiatives, and resources below.
Global Privacy Division
CARU's Tips for Parents: Safe and Efficient Holiday Shopping
Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA
Risky Business: A New Study Assessing Teen Privacy in Mobile Apps
Schrems II: What Do Privacy Shield Businesses Need to Know?
What Parents Need to Know About Mobile App and Device Permissions
What the EDPB Says about Art. 49 Derogations for EU-U.S. Data Transfers
The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace
Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode,...
Why Teens Need Unique Privacy Protections
BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division
McLean, VA – January 26, 2021 – Building upon its longstanding privacy protection work in Europe, BBB National Programs today announced its approval by the Asia-Pacific Economic Cooperation (APEC) as the first U.S.-based non-profit Accountability Agent in the APEC Cross Border Privacy Rules (CBPR) and Privacy...
Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices
Privacy Watchdog Brings Suite of Utility Apps into Compliance with Digital Ad Privacy Best Practices
CARU Determines Social Media Platform Discord Complies with COPPA and CARU Guidelines with Proper Protections for Children Under 13
CARU 2021 Annual Conference