A Proven ModelThe DSSRC process relies on best practices developed over decades of work in other successful self-regulatory programs administered by BBB National Programs.
Fast & EfficientThis program offers companies in the direct-selling industry a fast and efficient forum for review of express or implied claims about earnings and product performance.
Consumer ConfidenceBy discouraging advertising and marketing that contains unsubstantiated claims, this form of industry self-regulation enhances consumer confidence in the direct-selling industry.
Policies & Procedures
DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.
News & Blog
DSSRC Refers Health-Related Product and Earnings Claims for Gano Excel to FTC
McLean, VA – January 13, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain product performance and income claims made by Gano Excel USA to the Federal Trade Commission (FTC) for possible enforcement action after Gano Excel failed to provide substantiation for the claims.
DSSRC Refers Health-Related Product and Earnings Claims for Flavon USA to FTC
McLean, VA – November 18, 2020 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs today referred certain marketing claims made by Flavon USA, LLC (Flavon) to the Federal Trade Commission (FTC) for possible enforcement action after Flavon failed to participate in the self-regulatory process and provide substantiation for the claims....
Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
Operation Income Illusion: A Positive Step by the FTC to Curb Deceptive Income Claims