GPD - Data Privacy and Protection

Global Privacy Division

(GPD)

Through BBB National Programs’ Global Privacy Division, businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of frameworks like the Cross-Border Privacy Rules and Privacy Shield, bridging gaps between divergent privacy and data protection regimes. By embracing our independent accountability mechanisms, participating businesses strengthen standards for data privacy and enhance consumer trust in the digital marketplace.

Program Impact

Respecting individuals' data privacy has never been more important, even as today’s global economy depends on that flow of data across borders. Building on decades of experience, our Global Privacy Division recognizes that cross-border privacy standards can only flourish on mechanisms that guarantee transparency, accountability, and trust.

Certification

Embracing robust privacy standards is achievable through guided reviews and hosted seals.

Monitoring

Ongoing technical and administrative monitoring helps businesses stay ahead.

Dispute Resolution

Our unique conciliation model uses transparent procedures trusted by consumers and businesses alike.

Our GPD Programs

 

Businesses that participate in our trusted Global Privacy Division programs know they are receiving first-class services along with up-to-date guidance on global privacy compliance obligations and standards from our deep bench of privacy experts.

 

 

 

BBB EU Privacy Shield

The chosen independent recourse mechanism of 1,000+ businesses to meet Privacy Shield compliance obligations and bring accountability to their public commitments. Learn More

Cross Border Privacy Rules (CBPR) Program

An approved Accountability Agent in the APEC Cross-Border Privacy Rules (CBPR) system helping data controllers demonstrate compliance with internationally recognized privacy standards. Learn More

Privacy Recognition for Processors (PRP) Program

An approved Accountability Agent in the APEC Privacy Recognition for Processors (PRP) system helping eligible vendors demonstrate compliance with internationally recognized privacy standards. Learn More

Vendor Privacy Program (VPP)

A certification program for vendors around the world to demonstrate their commitment to heightened and compatible data privacy principles. Learn More

 

 

 

News & Blog

Press Release

BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division

McLean, VA – January 26, 2021 – Building upon its longstanding privacy protection work in Europe, BBB National Programs today announced its approval by the Asia-Pacific Economic Cooperation (APEC) as the first U.S.-based non-profit Accountability Agent in the APEC Cross Border Privacy Rules (CBPR) and Privacy...

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Blog

FTC Stats On NAD Referrals

Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau’s National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising.
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