BBB National Programs
All Advertising Programs
Promoting responsible advertising through self-regulation, monitoring, and dispute resolution.
NAD Fast-Track Swift National Advertising Review Board National Advertising Review Board is the appellate body for the advertising industry’s program of self-regulation. Coalition for Better Advertising Dispute Resolution Program The Coalition for Better Advertising has chosen to have its Dispute Resolution Mechanism (DRM) administered by BBB National Programs. National Advertising Division (NAD) Monitoring and enforcing high standards of truth and accuracy in national advertising across media. Children's Advertising Review Unit (CARU) Evaluating child-directed advertising and promotional materials to advance truthfulness and consistency. Children's Food and Beverage Advertising Initiative (CFBAI) Setting strong standards to improve food advertising to children. Children's Confection Advertising Initiative (CCAI) Promoting responsible confection advertising to children. Direct Selling Self-Regulatory Council (DSSRC) Strengthening the direct selling industry with independent oversight of product, earnings claims, and the articulation of clear principles based on established business ethics to raise the bar of excellence for the entire direct selling channel. Digital Advertising Accountability Program Providing independent third-party enforcement of cross-industry privacy standards covering data collection and use in targeted online ads.