BBB National Programs Newsroom

Decision

NAD Recommends L’Oréal Discontinue “#1 Dermatologist Recommended” Claim for CeraVe; Advertiser to Appeal

The National Advertising Division (NAD) recommended that L’Oréal USA discontinue claims that CeraVe is the “#1 dermatologist recommended skincare brand” and that it is the “#1 recommended non-OTC moisturizer for acne-prone skin.” 

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Decision

NARB Recommends Comcast Discontinue or Modify “Best In-Home WiFi Experience” Claim and Discontinue its “Roommate” Commercial

A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Comcast Cable Communications, LLC d

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Decision

Children’s Advertising Review Unit Determines that Visual Supply Company App Is Not “Directed Primarily or Secondarily to Children”

New York, NY – January 21, 2021 – The Children’s Advertising Review Unit (CARU) determined that Visual Supply Company (VSCO) is not an online service directed primarily or secondarily to children under age 13 as defined by the Children’s Online Privacy Protection Act (COPPA) and CARU’s own Guidelines for Online...
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Decision

DSSRC Refers Health-Related Product and Earnings Claims for Gano Excel to FTC

McLean, VA – January 13, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain product performance and income claims made by Gano Excel USA to the Federal Trade Commission (FTC) for possible enforcement action after Gano Excel failed to provide substantiation for the claims. 

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Press Release

BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division

McLean, VA – January 26, 2021 – Building upon its longstanding privacy protection work in Europe, BBB National Programs today announced its approval by the Asia-Pacific Economic Cooperation (APEC) as the first U.S.-based non-profit Accountability Agent in the APEC Cross Border Privacy Rules (CBPR) and Privacy...

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Press Release

BBB National Programs Announces 85 Distinguished Members of 2021 National Advertising Review Board Panel

McLean, VA – January 5, 2021 – BBB National Programs today announced the 2021 Panel Pool Members for its National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The National Advertising Review Board panel pool members, selected for their stature and experience in their fields,...
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Press Release

BBB National Programs Board of Directors Elects Three New Members

McLean, VA – December 14, 2020 – The Board of Directors of BBB National Programs, an independent non-profit organization that operates more than a dozen self-regulation programs, today announced that it has elected three new members for the 2020-2023 term and re-elected the Board Chair and Board Vice Chair.
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Press Release

BBB National Programs Partners with Facebook to Strengthen Truth-in-Advertising Enforcement on the Social Network's U.S. Platform

New York, NY – December 2, 2020 – Taking an important step to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs today announced a new National Advertising Division (NAD) partnership with Facebook. 

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Blog

Schrems II: What Do Privacy Shield Businesses Need to Know?

The July 16 decision from the CJEU, known as Schrems II, addressed two mechanisms for transferring EU individuals’ personal data outside the EU. As the situation continues to develop, and before making changes to their practices around international data transfers, businesses should pause to review their data flows, contracts, and substantive commitments, and their current chain of compliance and accountability for data received from the EU.
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Blog

FTC Stats On NAD Referrals

Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau’s National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising.
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Blog

Champions for Truth in Advertising

Today, the National Advertising Division (NAD) continues to carry the torch for truth-in-advertising. As the advertising landscape has evolved over the last 50 years, NAD has continued to adapt to new products, new industries, and new advertising media. Laura Brett, Vice President of NAD, and New York Office Lead for BBB National Programs discusses truth-in-advertising trends, hot topics, and issues that lie ahead.
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Blog

Status Update on Transatlantic Data Transfers: Building Bridges Takes Time

As 2020 draws to a close it is a good time to reflect on learnings about the future of authorized transatlantic data transfer mechanisms. In light of Brexit and continuing developments surrounding Schrems II, we discuss what the structure of the current Privacy Shield Framework can teach us much about what future commercial transfer mechanisms are likely to look like, as well as what businesses can do to shore up their compliance efforts.
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Podcast

The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode,...

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Press Release

BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division

McLean, VA – January 26, 2021 – Building upon its longstanding privacy protection work in Europe, BBB National Programs today announced its approval by the Asia-Pacific Economic Cooperation (APEC) as the first U.S.-based non-profit Accountability Agent in the APEC Cross Border Privacy Rules (CBPR) and Privacy...

Read Press Release
Press Release

BBB National Programs Announces 85 Distinguished Members of 2021 National Advertising Review Board Panel

McLean, VA – January 5, 2021 – BBB National Programs today announced the 2021 Panel Pool Members for its National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The National Advertising Review Board panel pool members, selected for their stature and experience in their fields,...
Read Press Release
Press Release

BBB National Programs Board of Directors Elects Three New Members

McLean, VA – December 14, 2020 – The Board of Directors of BBB National Programs, an independent non-profit organization that operates more than a dozen self-regulation programs, today announced that it has elected three new members for the 2020-2023 term and re-elected the Board Chair and Board Vice Chair.
Read Press Release
Blog

Schrems II: What Do Privacy Shield Businesses Need to Know?

The July 16 decision from the CJEU, known as Schrems II, addressed two mechanisms for transferring EU individuals’ personal data outside the EU. As the situation continues to develop, and before making changes to their practices around international data transfers, businesses should pause to review their data flows, contracts, and substantive commitments, and their current chain of compliance and accountability for data received from the EU.
Read more
Blog

FTC Stats On NAD Referrals

Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau’s National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising.
Read more
Blog

Champions for Truth in Advertising

Today, the National Advertising Division (NAD) continues to carry the torch for truth-in-advertising. As the advertising landscape has evolved over the last 50 years, NAD has continued to adapt to new products, new industries, and new advertising media. Laura Brett, Vice President of NAD, and New York Office Lead for BBB National Programs discusses truth-in-advertising trends, hot topics, and issues that lie ahead.
Read more
Blog

Status Update on Transatlantic Data Transfers: Building Bridges Takes Time

As 2020 draws to a close it is a good time to reflect on learnings about the future of authorized transatlantic data transfer mechanisms. In light of Brexit and continuing developments surrounding Schrems II, we discuss what the structure of the current Privacy Shield Framework can teach us much about what future commercial transfer mechanisms are likely to look like, as well as what businesses can do to shore up their compliance efforts.
Read more

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