BBB National Programs Blog

  • The GDPR and Privacy Shield: Two Important Links in Your Privacy Compliance Chain

    As of May 25, 2018, the EU’s General Data Protection Regulation (GDPR) is in full force. Over the past few months, we have seen companies around the world ramping up their data privacy efforts to meet the requirements of this important regulation. In the United States these efforts are often coupled with curiosity about how GDPR relates to the EU-US Privacy Shield agreement. From companies that already participate in Privacy Shield to those that are looking to add participation as part of their compliance efforts, many have questions about how Privacy Shield relates to their GDPR compliance obligations.
    May 20
  • Privacy Shield’s Second Annual Review: A Good Report Card

    The report is a result of the Annual Review that was conducted by the United States government, the European Commission, and the EU data protection authorities in Brussels on October 18 and 19, 2018. The primary objectives of the joint review were to monitor the current U.S. administration’s work on, and industry’s compliance with, the Privacy Shield, and to influence the privacy discussion in the United States. The report’s findings were also influenced by surveys that the Commission sent to U.S. trade associations and advocacy groups.
    May 20
  • Age Ain’t Nothing but a Number, Unless You Are Collecting It for Age-Screening Purposes

    Many of today’s tech-savvy children know that you must be at least 13 years old to use certain websites or mobile apps. This begs the question, is there a point to online age screening at all? The Federal Trade Commission (FTC) is asking the same thing in its recent review of the regulations for the Children’s Online Privacy Protection Act (COPPA). In its last review in 2013, the FTC added a new category to the definition of “an online service directed to children” that allows operators that do not target children as their primary audience to age-screen and only comply with notice and consent requirements for users under 13. COPPA does not tell operators how to age-screen but does provide guidance in its publication, “Complying with COPPA: Frequently Asked Questions.” In the current review, the FTC asks whether the Rule should be more specific about the appropriate methods for determining the age of users.
    May 20
  • All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks

    On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims.
    May 18
  • Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19

    During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus.
    May 14
  • Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

    National Nutrition Month, sponsored every March by the Academy of Nutrition and Dietetics, urges consumers to start “Eating Right, Bite by Bite.”
    May 8
  • Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles

    The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles.
    May 6
  • Like Data for Chocolate

    Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles. Collectively, companies’ responsibilities under the Principles all flow from two simple ideas. First, consumers need to know when interest-based advertising (IBA) happens on websites and mobile apps. Second, they should be able to opt out of it if they want to.
    Apr 9
  • CFBAI: 13 years of Dynamic Self-Regulation

    The Children’s Food and Beverage Advertising Initiative (CFBAI) has been at work for almost 13 years helping address childhood obesity by improving the landscape of food advertising to children under age 12.
    Mar 10
  • What You Should Know about the Direct Selling Industry

    During this year’s National Consumer Protection Week – a time to help people understand their consumer rights and make well-informed decisions about money -- BBB National Programs is sharing information about our programs and services to promote a better understanding of consumer protection in the direct selling industry.
    Feb 28