BBB National Programs Blog

  • Navigating In-App Advertising in Children’s Apps

    While the FCC regulates children’s cable television and allows for only 10.5-12 minutes of advertising to be shown per hour, there is no comparable guidance to regulate the volume or frequency of ads in digital advertising. Most mobile device users have grown accustomed to dealing with the ubiquitous presence of ads in apps. However, there are a few ad practices that can become problematic when used in children’s apps. Read on to see what our experts had to say.
    Dec 3
  • For Business, It Is A Time To Lead

    With results from the presidential election officially in but the U.S. Senate in a state of uncertainty until Georgia’s runoffs in January, businesses are contemplating what a divided government could mean for them. Yet while it is only prudent to assess how executive and legislative decisions might reshape marketplace conditions over the next several years, I suggest there is a more pressing problem for businesses to address right now: a lack of trust in the marketplace.
    Dec 2
  • CARU's Tips for Parents: Safe and Efficient Holiday Shopping

    2020 has been a year unlike any other. In a time of great uncertainty, facing the holidays can feel be daunting. When it comes to holiday shopping, it is safe to say that many of us will be primarily shopping online this year. To help ensure your online holiday shopping experience is safe and efficient this holiday season, the Children’s Advertising Review Unit (CARU) team has put together some tips and red flags to consider when making those all-important gift selections.
    Nov 24
  • After Seven Months, the Verdict is in: Fast-Track SWIFT is Fast and Fair

    The National Advertising Division (NAD) Fast-Track SWIFT advertising challenge process launched seven months ago as a faster way to resolve single-issue cases. The process has kept its promise of fast and fair decisions. This blog covers lessons learned and best practices gathered by the NAD team since the launch of SWIFT.
    Nov 19
  • Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA

    Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
    Nov 5
  • Risky Business: A New Study Assessing Teen Privacy in Mobile Apps

    Teen privacy is more at risk online than ever. The TeenAge Privacy Program (TAPP) new whitepaper, Risky Business: The Current State of Teen Privacy in the Android App Marketplace, examines how teens put themselves at risk when they engage with mobile apps.
    Oct 29
  • NAD 2020: A Virtually Stellar Advertising Law Conference

    This year the National Advertising Division (NAD) Annual Conference, NAD 2020, welcomed marketing and advertising law experts to a virtual event that featured high-caliber keynote speakers, cutting-edge panels on advertising law, and key topics such as COVID-19 fraud, diversity and bias in advertising law, and the controversial role of social media. Here are some takeaways from the event that we found worthy of a call-out.
    Oct 15
  • Defining 'Child-Directed' and Addressing New Technology: Discussing COPPA Updates at CARU 2020

    On September 22, the 2020 CARU Conference kicked off the Fall Series with a keynote from the Federal Trade Commission’s (FTC)'s Peder Magee, and Phyllis Marcus, a Partner at Huton Andrews Kurth and one of the original authors of the Children's Online Privacy Protection Act (COPPA).
    Sep 23
  • What Parents Need to Know About Mobile App and Device Permissions

    If there is one thing most parents know, it’s that Kids. Love. Apps. But how do you determine what apps are "safe" for your child to download? If you want to evaluate an app to determine how safe your child’s data will be if they use it, let's start by understanding the permissions the app asks for.
    Sep 17
  • CARU’s Summer Series Wrap-Up: The Need-to-Know Takeaways from our Expert Speakers

    Now at the halfway point of the CARU Conference 2020, it seems like a good time to reflect on the four sessions of the Summer Series that are under our belt and the key takeaways from our expert speakers.
    Sep 3