While the FCC regulates children’s cable television and allows for only 10.5-12 minutes of advertising to be shown per hour, there is no comparable guidance to regulate the volume or frequency of ads in digital advertising. Most mobile device users have grown accustomed to dealing with the ubiquitous presence of ads in apps. However, there are a few ad practices that can become problematic when used in children’s apps. Read on to see what our experts had to say.
With results from the presidential election officially in but the U.S. Senate in a state of uncertainty until Georgia’s runoffs in January, businesses are contemplating what a divided government could mean for them. Yet while it is only prudent to assess how executive and legislative decisions might reshape marketplace conditions over the next several years, I suggest there is a more pressing problem for businesses to address right now: a lack of trust in the marketplace.
2020 has been a year unlike any other. In a time of great uncertainty, facing the holidays can feel be daunting. When it comes to holiday shopping, it is safe to say that many of us will be primarily shopping online this year. To help ensure your online holiday shopping experience is safe and efficient this holiday season, the Children’s Advertising Review Unit (CARU) team has put together some tips and red flags to consider when making those all-important gift selections.
The National Advertising Division (NAD) Fast-Track SWIFT advertising challenge process launched seven months ago as a faster way to resolve single-issue cases. The process has kept its promise of fast and fair decisions. This blog covers lessons learned and best practices gathered by the NAD team since the launch of SWIFT.
Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
Teen privacy is more at risk online than ever. The TeenAge Privacy Program (TAPP) new whitepaper, Risky Business: The Current State of Teen Privacy in the Android App Marketplace, examines how teens put themselves at risk when they engage with mobile apps.
This year the National Advertising Division (NAD) Annual Conference, NAD 2020, welcomed marketing and advertising law experts to a virtual event that featured high-caliber keynote speakers, cutting-edge panels on advertising law, and key topics such as COVID-19 fraud, diversity and bias in advertising law, and the controversial role of social media. Here are some takeaways from the event that we found worthy of a call-out.
On September 22, the 2020 CARU Conference kicked off the Fall Series with a keynote from the Federal Trade Commission’s (FTC)'s Peder Magee, and Phyllis Marcus, a Partner at Huton Andrews Kurth and one of the original authors of the Children's Online Privacy Protection Act (COPPA).
If there is one thing most parents know, it’s that Kids. Love. Apps. But how do you determine what apps are "safe" for your child to download? If you want to evaluate an app to determine how safe your child’s data will be if they use it, let's start by understanding the permissions the app asks for.
Now at the halfway point of the CARU Conference 2020, it seems like a good time to reflect on the four sessions of the Summer Series that are under our belt and the key takeaways from our expert speakers.