The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

Jan 27, 2021

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O'Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.

Latest News

Closure

DSSRC Administrative Closure #120

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Closure

DSSRC Administrative Closure #119

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding five social media posts disseminated by Company salesforce members on Facebook and Instagram.  DSSRC was concerned that five of the social media posts conveyed unsubstantiated product, health and wellness benefits including claims that the Company’s products provide immune support that may...
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Closure

DSSRC Administrative Closure #118

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company regarding five social media posts (i.e., four Facebook posts and one Instagram post) disseminated by independent salesforce members on behalf of the Company. The three social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. 
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Decision

NAD Recommends L’Oréal Discontinue “#1 Dermatologist Recommended” Claim for CeraVe; Advertiser to Appeal

The National Advertising Division (NAD) recommended that L’Oréal USA discontinue claims that CeraVe is the “#1 dermatologist recommended skincare brand” and that it is the “#1 recommended non-OTC moisturizer for acne-prone skin.” 

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