Two Fast-Track SWIFT Cases Close in October, One Voluntary Discontinuation of Claim and One Administrative Closure
DISH Network Wireless challenged a T-Mobile comparative advertising claim with Boost Mobile.
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New York, NY – November 23, 2020 – The National Advertising Division (NAD) of BBB National Programs, in a Fast-Track SWIFT challenge brought by DISH Network Wireless, L.L.C., reviewed an online map depicting the Metro by T-Mobile wireless network as having superior national network coverage compared to the Boost Mobile from DISH wireless network. During the pendency of the challenge, Metro by T-Mobile voluntarily modified its map to depict identical national wireless network coverage.
NAD Fast-Track SWIFT is an expedited process designed for single-issue digital advertising cases. This case was appropriate for the NAD Fast-Track SWIFT process because the issue was limited to whether the advertiser had a reasonable basis for its claim that its Metro by T-Mobile wireless network has superior national coverage over the Boost Mobile network. NAD’s decision noted that the advertiser voluntarily discontinued superior coverage claims and did not submit evidence to support those claims.
The second SWIFT challenge, brought by one maker of personal care products versus another, was closed by consent of the parties. In administrative closures, the details of the challenge are not disclosed.
NAD is now accepting three types of claims for consideration in the streamlined SWIFT process:
- The prominence and sufficiency of disclosures in influencer marketing and native advertising;
- Misleading pricing and sales claims; and
- Misleading express claims that do not require review of complex evidence or substantiation.
Learn more about the NAD Fast-Track SWIFT challenge process and how to file a challenge.
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD), a division of BBB National Programs, provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.