BBB National Programs

??Vice President – Children’s Advertising Review Unit (CARU) - Location flexible

SUMMARY HERE - The Vice President, CARU serves as the primary leader and spokesperson for CARU. With budgetary responsibility, you will lead a seasoned team of legal professionals and manage program development, innovation, and growth.


We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.  


Since its inception over 40 years ago, the Children’s Advertising Review Unit (CARU), a division of BBB National Programs, helps companies comply with laws and guidelines that protect children from deceptive or inappropriate marketing and ensure that, in an online environment, children’s data is collected and handled responsibly. CARU, the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA), monitors child-targeted media to ensure that advertisements are truthful, accurate, appropriate, and in compliance with applicable guidelines, including COPPA. When advertising or data collection practices are inconsistent with applicable laws or guidelines, CARU seeks change through the voluntary cooperation of companies and, where relevant, enforcement action.


The Vice President, CARU serves as the primary leader and spokesperson for CARU. With budgetary responsibility, you will lead a seasoned team of legal professionals and manage program development, innovation, and growth.

Essential duties and responsibilities

  • Lead children’s advertising policy development, case selection, case review, drafting of case decisions, negotiations with companies participating in the self-regulatory process, and CARU supporter acquisition and retention.
  • Oversee CARU’s COPPA Safe Harbor program including development of online privacy guidelines and best practices, acquisition and retention of members and pricing of services.
  • Oversee annual CARU conference and other programming
  • Maintain regular communication with CARU supporters including leading the planning and hosting of supporter council meetings
  • Develop and maintain an academic advisory board with relevant expertise in children’s advertising, marketing, and online privacy issues
  • Engage in effective coalition building
  • Develop and maintain active liaison with relevant state and federal government agencies, non-governmental organizations, and international policy organizations. Participate in relevant hearings, workshops, and conferences, and prepare position and comment papers for presentation to these bodies.
  • Lead professional team focusing on employee and program development and innovation.
  • Work with other BBB National Programs leaders to develop and maintain productive relationships that create opportunities for collaboration.
  • Review team-prepared written collateral including newsletters, activity reports, blogs, requests for information about case decisions, reports on various issues and consumer outreach.
  • Take a senior role in the planning of thought leadership, conferences, and events.
  • Collaborate with corporate departments on financial, marketing/communications, human resources, technology, and legal matters.
  • Management, budget, and cost center responsibility.

What you will bring

Must have:

  • 10+ years’ experience and a Juris Doctor (JD) Degree
  • Demonstrated interest and experience in issues relating to advertising and data privacy in the children’s space
  • Foundational knowledge of privacy laws specific to the children’s space such as COPPA
  • Strong familiarity with relevant privacy laws such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)
  • Entrepreneurial mindset, bringing curiosity, innovation, and networking skills to transcend growth targets
  • Strong managerial and decision-making skills
  • Management experience of remote staff and/or a geographically dispersed team
  • Strong mentoring and coaching skills
  • Demonstrated executive presence to inspire confidence, build coalitions, inspire others, and effectively engage with internal and external stakeholders
  • Business and financial acumen
  • Experience in public speaking
  • Attention to detail and excellent problem-solving skills
  • Excellent written and verbal communication skills
  • Growth mindset and adaptive to learn from experiences and adjust approach
  • Ability to thrive in a dynamic, fast-paced environment
  • Strong relevant Office 365 skills and other similar skills
  • Member of a bar of a relevant jurisdiction


Let us know if you have: 

  • Prior in-house counsel privacy or advertising counsel, Chief Privacy Officer, or similar work experience
  • CIPP certification
  • Experience at a major corporation, AMLAW 200 law firm, Big4 accounting, major consulting, or relevant government agency


At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace. Cultivating a team of talented and engaged professionals who seek out new challenges and opportunities catalyze our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.


Health & Welfare Benefits: You will be offered a comprehensive plan offering health, dental and vision plans. paid short-term disability insurance, and life insurance.


Financial Well-Being: Build your retirement savings with our 401k plan matching up to 5% of your contributions.


Time Off: You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and sick leave.


Wellness: We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.


Due to safety concerns resulting from the pandemic, we have shifted to a remote work model. In the future, however, this position will require flexibility to travel as required for conferences and other events.


BBB National Programs is proud to be an equal employment opportunity employer.

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Nothing in the job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. This description reflects management’s assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any time.
BBB National Programs is a nonprofit organization where businesses turn to enhance consumer trust, and consumers are heard.  BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.
At BBB National Programs, we understand that cultivating a great team is critical to advancing our mission to foster trust, innovation, and competition in the marketplace. Our staff is made up of talented, diverse, and highly-motivated professionals who continually seek out new challenges and opportunities to catalyze progress. Our workplace is an inclusive and dynamic environment that supports our employees and the meaningful work that they do.

BBB National Programs is proud to be an Equal Employment Opportunity Employer.