Where businesses turn to enhance consumer trust, & consumers are heard.
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.
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Home to leading independent programs.
We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19 Read Blog
Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case Learn More
BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims Read Release
CFBAI and CCAI Annual Compliance Report (Dec. 2019) Read Full Report
Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy Read Release
BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge Read Release
Political Ads 2020: Feb. & Mar. Report Read Full Report
Covid-19 Updates & Resources Learn More
Latest Press Releases
NAD Recommends Amerisleep Discontinue or Modify “Native Advertising” Websites SleepJunkie.org and SavySleeper.org
The National Advertising Division (NAD) determined that two mattress ranking and review websites, SleepJunkie.org and SavvySleeper.org, owned by the mattress manufacturer Amerisleep, LLC, may appear independent to consumers and...
NAD Refers Advertising Claims for Little Spoon Baby Food to FDA and FTC for Further Review After Company Declines to Comply with NAD’s Recommendations
The National Advertising Division (NAD) has referred online advertising claims made by Little Spoon, Inc. for its Little Spoon Baby Food to the Federal Trade Commission and the U.S. Food and Drug Administration for further review after the company declined to comply with...Read more
NAD Recommends GlaxoSmithKline Discontinue Benefiber Claims of “100% Natural,” Satiety, and Curbing Cravings; Advertiser to Appeal
The National Advertising Division (NAD) recommended that GlaxoSmithKline (GSK) discontinue the express claims that its Benefiber Original and Benefiber Healthy Shape fiber supplements are “100% natural,” and that Benefiber Healthy Shape is “clinically proven to...Read more
NAD Finds Certain Invisalign Product Performance Claims Substantiated; Recommends Clear & Conspicuous Disclosures and Discontinuation of Some Claims
The National Advertising Division (NAD) determined that Align Technology, Inc. (“Align”) substantiated certain product performance claims for Invisalign clear aligners as challenged by SmileDirectClub, LLC (“SDC”), maker of Smile Direct Club clear...Read more
NAD 2020 Conference
The NAD 2020 Annual Conference convenes adlaw experts from across the country to share practical advice on the day-to-day challenges of a competitive environment and look to the future as they dissect ...Learn more
CARU Kidvertising 101 - New York
Oct. 23, 2020: CARU Kidvertising 101 is a half-day seminar designed by the Children’s Advertising Review Unit (CARU) to share best practices and actionable guidance on "kidvertising" and kids' privacy ...Learn more