Where businesses turn to enhance consumer trust, & consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

In light of the (COVID-19) pandemic, BBB National Programs has moved to remote work and remains fully operational. For more information, see our Coronavirus Updates & Resources webpage


Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs


Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs


Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
BBB National Programs

Latest Press Releases

NAD Recommends Amerisleep Discontinue or Modify “Native Advertising” Websites SleepJunkie.org and SavySleeper.org

The National Advertising Division (NAD) determined that two mattress ranking and review websites, SleepJunkie.org and SavvySleeper.org, owned by the mattress manufacturer Amerisleep, LLC, may appear independent to consumers and...

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NAD Refers Advertising Claims for Little Spoon Baby Food to FDA and FTC for Further Review After Company Declines to Comply with NAD’s Recommendations

The National Advertising Division (NAD) has referred online advertising claims made by Little Spoon, Inc. for its Little Spoon Baby Food to the Federal Trade Commission and the U.S. Food and Drug Administration for further review after the company declined to comply with...
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NAD Recommends GlaxoSmithKline Discontinue Benefiber Claims of “100% Natural,” Satiety, and Curbing Cravings; Advertiser to Appeal

The National Advertising Division (NAD) recommended that GlaxoSmithKline (GSK) discontinue the express claims that its Benefiber Original and Benefiber Healthy Shape fiber supplements are “100% natural,” and that Benefiber Healthy Shape is “clinically proven to...
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NAD Finds Certain Invisalign Product Performance Claims Substantiated; Recommends Clear & Conspicuous Disclosures and Discontinuation of Some Claims

The National Advertising Division (NAD) determined that Align Technology, Inc. (“Align”) substantiated certain product performance claims for Invisalign clear aligners as challenged by SmileDirectClub, LLC (“SDC”), maker of Smile Direct Club clear...
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Upcoming Events

CARU Kidvertising 101 - New York

Oct. 23, 2020: CARU Kidvertising 101 is a half-day seminar designed by the Children’s Advertising Review Unit (CARU) to share best practices and actionable guidance on "kidvertising" and kids' privacy ...
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Oct 23, 2020 New York

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